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Home 2016-2017 Undergraduate College Catalog Course Offerings Sport Business Management (Graduate Program) Courses MSBM 5014: Special Topics in Baseball Analytics (3 cr.)

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MSBM 5014: Special Topics in Baseball Analytics (3 cr.)

This course aides future sports business

professionals to have a greater understanding of

the business drivers and tools used in sports

organizations (specifically within baseball) and

the way in which decisions are made. Baseball

analytics encompasses business analytics employed

in sales and marketing, as well as baseball

operations and on-field analytics, including new

technologies used to solve real world problems.

Explores all aspects of the $6.5 billion industry

of Major League Baseball (MLB). Discusses MLB's

business model and compares it to that of other

professional sports. Examines the economic value

associated with winning and losing teams and its

implication on the dollar value of players.

Discusses the implications of free agency, the

amateur draft, sourcing of international players,

and the player development system, on a team's

business operations and finances. Examines the

marketing of a baseball team, from promotional

strategies to put fans in seats, to longer-term

brand building initiatives. Explores contemporary

issues such as, the internet resale of tickets

and team-owned regional sports networks and their

impact on the sport.

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