Home 2016-2017 Undergraduate College Catalog Undergraduate Programs of Study(Majors, Minors & Requirements) Accounting/Economics/Finance/ Business Management/Marketing Marketing

Marketing

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Accounting/Economics/Finance/ Business Management/Marketing

Introduction

Marketing strategically connects businesses to consumers.

The American Marketing Association (AMA) defines Marketing as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large."

In addition to preparing the student for a career in the marketing field in the areas of market research, brand management, advertising, sales promotion, public relations and sales, the marketing program provides an excellent background for graduate studies and professional certification.

Degree

Bachelor of Science or Bachelor of Arts

Students can choose to major or minor in Marketing

Optional Minors

Students can choose to major or minor in Marketing.

Career Ideas

Advertising Account Manager, Brand Strategist, Corporate Sponsorship Manager, Digital Marketing Specialists, Fundraising Development Associate, Market Research Analyst, Marketing Manager, Media Planner, Product Manager, Public Relations Strategist, Retail Manager Sales Manager, Sales Representative, Social Media Marketing Specialists, Sports Events Planner

Program Administrators

William Perkins, Department Chair, (914) 323-5149, William.perkins@Mville.edu

Faculty and Staff

PROGRAM CHAIR
William Perkins

FULL-TIME FACULTY

Nimish Adhia

Tina Bardsley

David Borker

James Bryan

Robert Derrell

Kyoko Mona

William Perkins

Heather Perreta

Peter Rivera

FACULTY EMERITAE

Anna Sachko Gandolfi

Cecilia Winters

ADJUNCT FACULTY

Alan Anderson

Ernest Barone

Laura Bigaouette

Edwin Bowman

Rob Candee

Michael Coelho

Alex Gialanella

Paul Jakubek

Rosalie Liebowitz

Danielle Martin

Ken Mias

Sultan Niazi

Erik Paulson

Michael Scimeca

Matt Taylor

John Wenninger

STAFF

Carolyn Greaige

Administrative Assistant

Overview

The Marketing program provides core knowledge of theory, concepts and principles, as well as the methods and application of effective strategic marketing management techniques that will prepare each student for a career in the marketing field. Students will examine the flow of goods and services from the producer to the consumer, and explore and analyze consumer characteristics and behavior, the impact of advertising and communication, market research techniques and international marketing systems.

The Department also offers a minor in Marketing available to all Manhattanville undergraduates and a concentration in Marketing, available to Finance and Business Management majors.

It is strongly recommended that students majoring in Marketing take at least one credit-bearing internship during the junior or senior year.

Note: Courses with the MGT code are not liberal arts. As will all non-liberal arts courses at the College, this is indicated by double asterisks after the title of the course. Students pursuing a B.A. in Marketing are encouraged to have a liberal arts minor or second major, and are urged to plan carefully to ensure that they will have the 90 liberal arts credits required for the B.A. degree. Students may also pursue a B.S. in Marketing. The requirements for the B.S degree are identical to those for the B.A. degree, with the exception that the B.S. degree only requires 60 liberal arts credits.

Students wishing to do a double major in Marketing and a field outside the Economics, Finance and Management department may not pursue the B.S. degree.

Note: Students can choose a department related double major. Those who choose this option are not permitted to minor in a department related subject. Students with one department related major are allowed one department related minor. Other students are permitted at most two, department related minors. Please see department chair or advisor for details regarding double counting.

MGT 1007 is waived for students who take computer science as a Minor.

Marketing Major Requirements for the B.A. and B.S. Degree

All marketing majors are required to take the following twelve courses:

MGT 1001 Fundamentals of Management**

ACC 1002 Fundamentals of Accounting I**

MKT 1003 Introduction to Marketing**

MGT 1007 Computer Concepts w/Business Applications**

ECO 1011 Principles of Macroeconomics

ECO 1012 Principles of Microeconomics

ECO 2060 Economic & Business Statistics

MKT 2006 International Marketing**

MKT 2016 Integrated Marketing Communications**

MKT 2024 Consumer Behavior**

MKT 2025 Market Research**

MKT 3092 Capstone: Strategic Marketing**

Marketing majors must complete two electives from the following courses:

MGT 2008 Corporations in Society**

MKT 2017 Internet Marketing**

MKT 4497 Internship (In Marketing)**

CAM 2021 Public Relations

CAM 2022 Advertising and American Pop Culture

ECO 3997 Senior Seminar

** Not counted as liberal arts

Senior Seminar

The seminar is offered only during the fall semester. Students undertake research on a topic approved by the instructor and use marketing tools and techniques to reach conclusions. The results of the research project are presented in a senior thesis and discussed in seminar format. A grade of C- is the minimum standard for successful senior evaluation. Only students who take the Senior Seminar will be considered for department honors at graduation.

Marketing Minor Requirements

All marketing minors are required to take the following two courses:

MGT 1001 Fundamentals of Management**

MKT 1003 Introduction to Marketing**

All marketing minors must complete three electives from the following courses:

MKT 2006 International Marketing**

MKT 2016 Integrated Marketing Communications**

MKT 2017 Internet Marketing**

MKT 2024 Consumer Behavior**

MKT 2025 Market Research**

CAM 2021 Public Relations

CAM 2022 Advertising and American Pop Culture

** Not counted as liberal arts

Concentration in Finance

Completion of the 12 required courses for the Marketing major and the completion of:

ECO 2015 Money and Banking**

FIN 2002 Principles of Finance**

FIN 3010 Corporation Finance**

FIN 3015 or FIN 3017 Investment Analysis** or Global Finance**

** Not counted as liberal arts

Marketing Internship

Completion of all required 1000 level courses plus a minimum of ONE 2000 level marketing course is a prerequisite for an internship. No more than one internship can count toward major requirements, though the college allows students to take as many as nine credits of internship in fulfilling a degree.

Marketing Independent Study

Prerequisite: a minimum overall G.P.A of 3.00 plus completion of Introduction to Marketing, Fundamentals of Management and Fundamentals of Accounting I.