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Home 2012-2013 Undergraduate College Catalog Course Offerings International Management (Graduate Program) Courses MSIM 5002: Cross-Border Competitiveness (3 cr.)

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MSIM 5002: Cross-Border Competitiveness (3 cr.)

Provides a framework for developing and implementing strategy within a global context based on the analysis of industry structures and the direction of industry change. Theories of competition and competitive strategy as well as approaches to strategy planning and analysis are explored. The differences between formulating strategy for domestic and international organizations will be stressed as organizational and functional issues are discussed. Students will gain an understanding of the issues faced by executive management in balancing the needs and desires of shareholders, customers and employees with local country mores and government regulations, including competitiveness and antitrust policies of the European Union and Japan. Also provides insight into a wide range of management problems facing international enterprises; e.g., logistics. Explores the variety of organizational structures that have been adopted to address international markets; e.g., geographic, product, and matrix. Examines the advantages and disadvantages of each and uses case studies to demonstrate how a variety of companies succeeded or failed using each structure. Examines international mergers and acquisitions, strategic alliances and joint ventures as organizational options for gaining market share and winning in the global marketplace.

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