Home 2013-2014 Undergraduate College Catalog Undergraduate Programs of Study(Majors, Minors & Requirements) Accounting/Economics/Finance/ Business Management/Marketing Marketing

Marketing

Up one level

Accounting/Economics/Finance/ Business Management/Marketing

The Marketing program provides core knowledge of theory, concepts and principles, as well as the methods and application of effective marketing techniques that will prepare each student for a career in the marketing field. Students will examine the flow of goods and services from the producer to the consumer. Students will explore and analyze consumer characteristics and behavior, the impact of advertising and communication, market research techniques and international marketing systems. In addition to preparing the individual for a career in the marketing field, this marketing program provides an excellent background for graduate studies and professional certification.

It is strongly recommended that students majoring in Marketing take at least one credit-bearing internship during the junior or senior year.

Note: Courses with the MGT code are not liberal arts. As will all non-liberal arts courses at the College, this is indicated by double asterisks after the title of the course. Students pursuing a B.A. in Marketing are encouraged to have a liberal arts minor or second major, and are urged to plan carefully to ensure that they will have the 90 liberal arts credits required for the B.A. degree. Students may also pursue a B.S. in Marketing. The requirements for the B.S degree are identical to those for the B.A. degree, with the exception that the B.S. degree only requires 60 liberal arts credits.

Students wishing to do a double major in Marketing and a field outside the Economics, Finance and Management department may not pursue the B.S. degree.

In general, students may not select both a major and a minor (or two majors) from the Department of Economics, Finance and Management, as the faculty of the Department wishes to ensure that our students possess real breadth in their studies. In some circumstances, an exception to this rule may be granted. A student wishing this exception, and who also plans a minor or major in another department, should petition the Chair of the Economics, Finance and Management Department. Please note that courses may not be double-counted by students who are allowed to do a major and minor (or two majors) within the Department. This double-counting can be avoided by taking additional electives.

MGT 1007 is waived for students who take computer science as a Minor.

Marketing Major Requirements for the B.A. and B.S. Degree

All marketing majors are required to take the following twelve courses:

MGT 1001 Fundamentals of Management**

MGT 1002/ACC 1002* Fundamentals of Accounting I**

MGT 1003 Introduction to Marketing**

MGT 1007 Computer Concepts w/Business Applications**

ECO 1011 Principles of Macroeconomics

ECO 1012 Principles of Microeconomics

ECO 2060 Economic & Business Statistics

MGT 2006 International Marketing**

MGT 2016 Integrated Marketing Communications**

MGT 2024 Consumer Behavior**

MGT 2022 Market Research**

MGT 3092 Capstone: Strategic Marketing**

Marketing majors must complete two electives from the following courses:

MGT 2017 Internet Marketing**

MGT 4497 Internship (In Marketing)**

COMM 2021 Public Relations

COMM 2022 Advertising and American Pop Culture

ECO 3997 Senior Seminar

* This designation does not become official until 2014-2015

** Not counted as liberal arts

Senior Seminar

The seminar is offered only during the fall semester. Students undertake research on a topic approved by the instructor and use marketing tools and techniques to reach conclusions. The results of the research project are presented in a senior thesis and discussed in seminar format. A grade of C- is the minimum standard for successful senior evaluation. Only students who take the Senior Seminar will be considered for department honors at graduation.

Marketing Minor Requirements

All marketing minors are required to take the following two courses:

MGT 1001 Fundamentals of Management**

MGT 1003/MKT 1003* Introduction to Marketing**

All marketing minors must complete three electives from the following courses: