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Home 2015-2016 Undergraduate College Catalog Course Offerings MGPS Master of Science Courses (Graduate Program) MGPS 5000: Business Strategy (3 cr.)

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MGPS 5000: Business Strategy (3 cr.)

Strategy is the heart and soul of any business.

The essence of business strategy is to understand

your organization's uniqueness and order-winning

criteria. This course will focus on how classic

strategy paradigms such as differentiation; brand

creation; core competency expertise; speed to

market; value migration and leadership in the

areas of cost reduction, technology and

innovation are linked to a sustained competitive

advantage. In addition, the course will examine

how changes in the competitive landscape such as

globalization, the rapid diffusion of technology,

excess capacity, shifting marketplace

demographics, increasing cost transparencies, the

erosion of pricing power and the commoditization

and unbundling of products/services; are creating

both problems and unique opportunities. This

course seeks to integrate and synergize all the

disciplines required for effective business

management. Emphasis will be placed on the

ethical dilemmas that confront managers due to

advances in technology, greater access to

information, and more collaborative ventures that

break down traditional proprietary boundaries.

Given the recent wave of ethical lapses in

business, students will be sensitized to the

ethical considerations in any given

decision-making scenario. Utilizing lectures,

assigned readings, small group projects, case

studies and a business simulation, the students

will become proficient at business strategy

analysis, creation and implementation within an

ethical framework. A final class project will

involve the creation of an Individualized

Business Strategy Analysis and Action Plan, which

applies the techniques learned during the course

to any business selected by the student.

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